Corporate website design for a global energy storage company, built to communicate technology trust and product clarity. 为全球储能企业设计官网，以传递技术信任感与产品清晰度为核心目标。
A freelance UI design project covering 15 pages across brand storytelling, product solutions, global service networks, and partner programmes for CESC Power. 作为自由设计师为 CESC Power 完成的 UI 设计项目，涵盖品牌叙事、产品方案、全球服务网络、合作伙伴体系共 15 个页面。
CESC needed a website that speaks to global energy storage buyers with clarity and credibility. CESC 需要一个以清晰度与信任感面向全球储能买家的企业官网。
CESC is a global energy storage company headquartered in Singapore, with a European sales centre in Germany and manufacturing across China and international markets. Serving 25+ countries, the website needed to work as both a brand platform and a product catalogue for diverse global audiences. CESC 总部位于新加坡，在德国设有欧洲销售中心，制造基地遍布中国及海外。业务覆盖 25 个以上国家和地区，官网需要同时面向全球不同市场，承担品牌展示与产品目录双重功能。
As a freelance designer, I shaped the content strategy, information hierarchy, and UI across 15 pages, restructuring how products and brand stories are presented to turn scattered listings into a clear narrative. Visual direction follows brand guidelines provided by the client. 作为自由设计师，我负责 15 个页面的内容策略、信息层级与 UI 设计，重新组织产品与品牌内容的呈现方式，将分散的罗列转化为清晰的叙事动线。视觉方向基于客户提供的品牌规范。
Building trust through real content. 以真实内容建立信任。
The existing site had the right structure but lacked substance. The information was all there, yet nothing felt credible. The key change in the redesign was replacing generic descriptions with real evidence and organising content into a narrative that guides readers toward trust. 现有网站结构没有大问题，但缺乏实质内容支撑。信息都有，却让人感觉不够可信。新设计的核心改变是用真实素材替代空泛描述，并将内容组织成引导读者建立信任的叙事动线。
Key pages from the design设计中的核心页面
Homepage首页
The entry point balances brand ambition with product accessibility. The hero leads into key metrics, solutions overview, and a snapshot of global reach. 首页在品牌气势与产品可达性之间取得平衡。从首屏延伸至核心数据、方案总览与全球布局概览。
Brand colour palette品牌色彩体系
The design uses a restrained palette of technology blacks and greys, accented by Future Teal as the primary brand colour. This combination conveys both industrial seriousness and clean-energy optimism. 设计采用克制的科技黑灰色系，以 Future Teal 作为主品牌色点缀。这一组合传递出工业严肃感与清洁能源的乐观基调。
Buttons按钮
Typography字体
